Top Travel & Tourism Websites in New Zealand

Key Insights on Top Travel & Tourism Websites in New Zealand on July 2026

As of July 2026, booking.com leads Travel & Tourism in New Zealand with 2.76M monthly visits. Its audience skews mobile-first (38.06% desktop / 38.06% mobile), and traffic is up month over month 48.62% and down year over year -10.11%. airbnb.co.nz holds second with 1.1M visits and a mobile-leaning mix (42.44% desktop / 57.56% mobile), while jetstar.com ranks third with 944.35K visits.

Across the leaders, italy-sothebysrealty.com is the most mobile-first (100% of visits), whereas snow-forecast.com is the most desktop-reliant (67.38%). Momentum favors sleepinginairports.net in the latest month (88,959.9%), while mongabay.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 16 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.