Top Travel & Tourism Websites in Panama

Name: Top websites in Panama (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Panama, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

128.39K

92.65%118.95K

7.35%9.44K

↑0.1%

↓19.28%

Direct

trip.com

87.68K

97.1%85.14K

2.9%2.54K

↓1.41%

↑244.8%

Direct

airbnb.com

55.75K

98.7%55.03K

1.3%724

↓14.2%

↑1.59%

Direct

airbnb.com.pa

52.75K

98.47%51.94K

1.53%807

↑7.94%

↑0.04%

Direct

expedia.com

36.3K

100%36.3K

-

↑23.88%

↓14.99%

Direct

wingo.com

35.58K

93.92%33.42K

6.08%2.16K

↑6.52%

↓18.34%

Direct

avianca.com

26.78K

89.77%24.04K

10.23%2.74K

↓3.95%

↓21.68%

Direct

americanexpress.com

22.38K

98.86%22.12K

1.14%256

↑257.49%

↓7.04%

Direct

flightradar24.com

21.24K

96.25%20.44K

3.75%796

↓11.18%

↑21.94%

Direct

time.is

19.16K

95.07%18.22K

4.93%944

↑35.85%

↓3.82%

Direct

kayak.com

17.21K

94.01%16.17K

5.99%1.03K

↑18.15%

↓16.81%

Direct

tripadvisor.es

17.15K

80.92%13.87K

19.08%3.27K

↓42.3%

↓16.16%

Search

getyourguide.com

16.81K

83.07%13.97K

16.93%2.85K

↑4.82%

↑64.85%

Direct

aireuropa.com

15.34K

96.58%14.81K

3.42%524

↑74.49%

↑3.11%

Direct

cruceros.com.pa

14.53K

17.87%2.6K

82.13%11.94K

↑114.67%

↓9.77%

Direct

marriott.com

13.86K

96.78%13.41K

3.22%446

↓31.45%

↑7.66%

Direct

airfrance.fr

13.61K

100%13.61K

-

↑192.08%

↑82.11%

Direct

united.com

13.53K

100%13.53K

-

↓7.69%

↓1.3%

Search

airbnb.ca

12.79K

100%12.79K

-

↑2,909.41%

↓2.29%

Direct

alagonhotels.com

12.23K

100%12.23K

-

0%

Direct

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Key Insights on Top Travel & Tourism Websites in Panama on September 2026

As of September 2026, booking.com leads Travel & Tourism in Panama with 128.39K monthly visits. Its audience skews desktop-first (92.65% desktop / 92.65% mobile), and traffic is up month over month 0.1% and down year over year -19.28%. trip.com holds second with 87.68K visits and a desktop-leaning mix (97.1% desktop / 2.9% mobile), while airbnb.com ranks third with 55.75K visits.

Across the leaders, liveit.se is the most mobile-first (100% of visits), whereas expedia.com is the most desktop-reliant (100%). Momentum favors wizzair.com in the latest month (7,146.43%), while panamathrifty.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 16 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Panama