Top Travel & Tourism Websites in Estonia

Name: Top websites in Estonia (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Estonia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

451.57K

92.87%419.38K

7.13%32.19K

↓15.11%

↑13.02%

Direct

skyscanner.net

103.9K

91.27%94.83K

8.73%9.07K

↑3.83%

↑7.08%

Direct

trip.ee

102.56K

51.84%53.16K

48.16%49.39K

↓30.61%

↑20.29%

Direct

flightradar24.com

92.01K

95.04%87.44K

4.96%4.57K

↑5.68%

↑7.5%

Direct

airbnb.com

79.53K

94.05%74.79K

5.95%4.73K

↓22.43%

↑22.63%

Direct

tpilet.ee

74.36K

81.24%60.41K

18.76%13.95K

↓25.88%

↓18.95%

Direct

luxexpress.eu

68.23K

83.19%56.77K

16.81%11.47K

↓20.91%

↓12.73%

Direct

momondo.ee

64K

95.98%61.43K

4.02%2.58K

↓6.8%

↑1.81%

Direct

wizzair.com

61.69K

96.59%59.59K

3.41%2.1K

↓18.64%

↑249.2%

Direct

tripadvisor.com

58.6K

89.89%52.68K

10.11%5.93K

↓4.27%

↓20.36%

Search

ryanair.com

57.61K

91.6%52.77K

8.4%4.84K

↑5.39%

↓29.52%

Direct

trip.com

51.22K

95.21%48.77K

4.79%2.46K

↑10.54%

↑166.4%

Direct

kiwi.com

37.54K

97.54%36.62K

2.46%922

↓22.22%

↑62.77%

Direct

finnair.com

36.26K

95.1%34.48K

4.9%1.78K

↓6.2%

↓9.25%

Direct

novatours.ee

33.57K

93.32%31.33K

6.68%2.24K

↑46.55%

↓7.76%

Search

aviasales.ru

32.5K

95.24%30.95K

4.76%1.55K

↑7.77%

↑65.92%

Direct

airguru.ee

32.16K

89.92%28.92K

10.08%3.24K

↑75.79%

↑1.19%

Direct

coraltravel.ee

31.61K

88.56%27.99K

11.44%3.62K

↓17.98%

↓5.32%

Direct

getyourguide.com

31.38K

75.26%23.62K

24.74%7.76K

↓9.99%

↑37.82%

Direct

reisidiilid.ee

30.34K

95.85%29.08K

4.15%1.26K

↑11.32%

↓11.55%

Direct

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Key Insights on Top Travel & Tourism Websites in Estonia on September 2026

As of September 2026, booking.com leads Travel & Tourism in Estonia with 451.57K monthly visits. Its audience skews desktop-first (92.87% desktop / 92.87% mobile), and traffic is down month over month -15.11% and up year over year 13.02%. skyscanner.net holds second with 103.9K visits and a desktop-leaning mix (91.27% desktop / 8.73% mobile), while trip.ee ranks third with 102.56K visits.

Across the leaders, tjareborg.fi is the most mobile-first (97.38% of visits), whereas time.is is the most desktop-reliant (100%). Momentum favors tjareborg.fi in the latest month (848.43%), while ilmatieteenlaitos.fi shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 69 of the top 100 sites are direct-led, 18 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Estonia