Top Travel & Tourism Websites in the Netherlands

Name: Top websites in Netherlands (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the Netherlands, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

10.96M

47.21%5.17M

52.79%5.78M

↓9.3%

↓7.92%

Direct

weeronline.nl

8.44M

24.98%2.11M

75.02%6.33M

↓35.7%

↓4.52%

Direct

ns.nl

8.37M

29.11%2.44M

70.89%5.93M

↓10.51%

↓6.93%

Direct

anwb.nl

7.47M

24.04%1.79M

75.96%5.67M

↓25.98%

↓17.58%

Direct

weerplaza.nl

6.37M

20.87%1.33M

79.13%5.04M

↓31.02%

↓23.61%

Direct

skyscanner.nl

3.84M

39.51%1.52M

60.49%2.32M

↓5.48%

↑0.08%

Direct

9292.nl

3.39M

23.32%791.07K

76.68%2.6M

↑6.79%

↓16.17%

Direct

tui.nl

2.54M

29.27%743.06K

70.73%1.8M

↓13.36%

↓22.06%

Direct

tripadvisor.nl

2.5M

32.06%801.56K

67.94%1.7M

↓32.19%

↓23.09%

Search

airbnb.nl

2.24M

41.53%930.84K

58.47%1.31M

↓20.6%

↓3.03%

Direct

ryanair.com

2.11M

24.89%525.08K

75.11%1.58M

↑25.67%

↓21.08%

Direct

klm.nl

2.08M

50.4%1.05M

49.6%1.03M

↓9.55%

↓5.5%

Direct

getyourguide.com

2.07M

20.22%417.79K

79.78%1.65M

↓10.07%

↑129.01%

Direct

landal.nl

1.88M

15.15%285.24K

84.85%1.6M

↓23.84%

↑35.13%

Direct

tripadvisor.com

1.86M

34.74%647.65K

65.26%1.22M

↓12.41%

↓18.8%

Search

socialdeal.nl

1.83M

25.23%461.86K

74.77%1.37M

↓15.03%

↓15.59%

Direct

schiphol.nl

1.72M

21.5%368.81K

78.5%1.35M

↓32.89%

↓6.46%

Direct

transavia.com

1.71M

39.87%680.24K

60.13%1.03M

↓16.41%

↑4.84%

Direct

flightradar24.com

1.65M

40.13%663.16K

59.87%989.28K

↓24.86%

↓12.65%

Direct

trip.com

1.52M

58.76%891.04K

41.24%625.26K

↑5.87%

↑64.78%

Direct

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Key Insights on Top Travel & Tourism Websites in the Netherlands on September 2026

As of September 2026, booking.com leads Travel & Tourism in the Netherlands with 10.96M monthly visits. Its audience skews mobile-first (47.21% desktop / 47.21% mobile), and traffic is down month over month -9.3% and down year over year -7.92%. weeronline.nl holds second with 8.44M visits and a mobile-leaning mix (24.98% desktop / 75.02% mobile), while ns.nl ranks third with 8.37M visits.

Across the leaders, distance.to is the most mobile-first (97.9% of visits), whereas marriott.com is the most desktop-reliant (65.99%). Momentum favors sunnycars.com in the latest month (183.22%), while weersvoorspelling.nl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 90 of the top 100 sites are direct-led, 7 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the Netherlands