Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

18.76M

42.41%7.96M

57.59%10.81M

↓24.62%

↑9.1%

Direct

wakacje.pl

6.91M

31.49%2.17M

68.51%4.73M

↓20.69%

↓5.41%

Direct

ryanair.com

4.66M

36.11%1.68M

63.89%2.98M

↑8.65%

↑0.84%

Direct

flightradar24.com

4.15M

35.03%1.46M

64.97%2.7M

↓1.45%

↑22.8%

Direct

itaka.pl

4.02M

36.97%1.49M

63.03%2.54M

↓17.88%

↓10.25%

Direct

skyscanner.pl

3.68M

43.72%1.61M

56.28%2.07M

↓14.12%

↑11.66%

Direct

r.pl

3.55M

36.4%1.29M

63.6%2.26M

↓15.18%

↑6.81%

Direct

tripadvisor.com

3.27M

22.8%746.3K

77.2%2.53M

↑16.49%

↓1.65%

Direct

esky.pl

3.19M

37.48%1.19M

62.52%1.99M

↓17.58%

↑32.11%

Direct

lot.com

3.12M

21.72%678.7K

78.28%2.45M

↑5.65%

↑66.48%

Direct

wizzair.com

3.07M

46.65%1.43M

53.35%1.64M

↑1.57%

↑12.94%

Direct

tui.pl

3.06M

43.76%1.34M

56.24%1.72M

↓27.94%

↓6.93%

Direct

fly4free.pl

2.81M

21.98%618.63K

78.02%2.2M

↓12.15%

↑55.52%

Direct

getyourguide.com

2.48M

24.53%607.86K

75.47%1.87M

↓16.88%

↑355.22%

Direct

national-geographic.pl

2.23M

9.5%211.89K

90.5%2.02M

↓23.89%

↑157.07%

Direct

webcamera.pl

2.08M

20.51%426.12K

79.49%1.65M

↓21.96%

↑11.31%

Direct

airbnb.pl

1.82M

50.2%911.26K

49.8%904.15K

↓14.62%

↑2.57%

Direct

flixbus.pl

1.54M

26.25%405.3K

73.75%1.14M

↓16.2%

↓0.42%

Direct

coraltravel.pl

1.3M

47.15%611.02K

52.85%684.93K

↓9.39%

↑24.33%

Direct

europodroze.pl

1.19M

18.09%214.79K

81.91%972.86K

↓27.19%

↑41.64%

Direct

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Key Insights on Top Travel & Tourism Websites in Poland on September 2026

As of September 2026, booking.com leads Travel & Tourism in Poland with 18.76M monthly visits. Its audience skews mobile-first (42.41% desktop / 42.41% mobile), and traffic is down month over month -24.62% and up year over year 9.1%. wakacje.pl holds second with 6.91M visits and a mobile-leaning mix (31.49% desktop / 68.51% mobile), while ryanair.com ranks third with 4.66M visits.

Across the leaders, thecrowdedplanet.com is the most mobile-first (99.82% of visits), whereas klm.pl is the most desktop-reliant (61.99%). Momentum favors thecrowdedplanet.com in the latest month (96,357.95%), while parkofpoland.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 10 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland