Top Travel & Tourism Websites in Turkey

Name: Top websites in Turkey (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Turkey, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

obilet.com

12.21M

16.17%1.98M

83.83%10.24M

↑14.81%

↓19.11%

Direct

etstur.com

9.68M

23.43%2.27M

76.57%7.41M

↑7.86%

↓13.03%

Direct

enuygun.com

8.15M

20.89%1.7M

79.11%6.45M

↑4.07%

↓27.6%

Direct

tatilbudur.com

6.96M

13.92%969.15K

86.08%5.99M

↑15.11%

↓9.86%

Direct

booking.com

6.4M

40.53%2.59M

59.47%3.81M

↑20.8%

↑7.63%

Direct

flypgs.com

6.39M

25.22%1.61M

74.78%4.78M

↑25.44%

↓17.43%

Direct

tripadvisor.com.tr

6.1M

20.08%1.22M

79.92%4.87M

↑55.43%

↓22.07%

Search

turkishairlines.com

5.83M

23.05%1.34M

76.95%4.49M

↑12.76%

↓2.61%

Direct

jollytur.com

5.02M

20.54%1.03M

79.46%3.99M

↑21.42%

↑11.35%

Direct

hotels.com

4.64M

21.16%982.86K

78.84%3.66M

↑44.01%

↓20.56%

Direct

trivago.com.tr

4.25M

29.8%1.27M

70.2%2.99M

↑35.6%

↓17.87%

Search

skyscanner.com.tr

3.46M

34.65%1.2M

65.35%2.26M

↑18.42%

↑12.97%

Direct

airbnb.com.tr

3.22M

28.3%911.55K

71.7%2.31M

↑19.42%

↓19.39%

Direct

tatilsepeti.com

3M

21.29%639.21K

78.71%2.36M

↑47.68%

↓39.34%

Direct

emlakjet.com

2.97M

11.52%341.77K

88.48%2.63M

↑26.19%

↓28.72%

Direct

flightradar24.com

2.67M

23.41%624.5K

76.59%2.04M

↑86.85%

↑38.25%

Direct

flixbus.com.tr

2.19M

9.56%209.13K

90.44%1.98M

↑11.43%

↓3.78%

Direct

pamukkale.com.tr

2.03M

7.72%157.07K

92.28%1.88M

↑72.15%

↓2.47%

Direct

turna.com

1.96M

21.45%420.85K

78.55%1.54M

↑42.13%

↑68.17%

Direct

trip.com

1.95M

39.72%776.34K

60.28%1.18M

↑46.19%

↑38.53%

Direct

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Key Insights on Top Travel & Tourism Websites in Turkey on July 2026

As of July 2026, obilet.com leads Travel & Tourism in Turkey with 12.21M monthly visits. Its audience skews mobile-first (16.17% desktop / 16.17% mobile), and traffic is up month over month 14.81% and down year over year -19.11%. etstur.com holds second with 9.68M visits and a mobile-leaning mix (23.43% desktop / 76.57% mobile), while enuygun.com ranks third with 8.15M visits.

Across the leaders, clickyourguide.com is the most mobile-first (100% of visits), whereas expediapartnercentral.com is the most desktop-reliant (67.25%). Momentum favors basaranlartermal.com in the latest month (131,083.84%), while idata.com.tr shows the steepest pullback.

Acquisition patterns also differ: obilet.com is driven primarily by search, obilet.com by direct, and obilet.com by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Turkey