Top Travel & Tourism Websites in Israel

Name: Top websites in Israel (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Israel, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.53M

51.95%2.35M

48.05%2.18M

↓9.34%

↓7%

Direct

elal.com

2.24M

42.15%942.33K

57.85%1.29M

↓12.8%

↓10.24%

Direct

skyscanner.co.il

1.74M

48.03%837.92K

51.97%906.66K

↓11.3%

↓17.99%

Direct

airbnb.com

1.04M

40.54%421.3K

59.46%617.84K

↓2.03%

↓8.21%

Direct

arkia.co.il

783.98K

33.89%265.65K

66.11%518.33K

↓19.37%

↓3.54%

Direct

israir.co.il

739.99K

36.03%266.61K

63.97%473.38K

↓21.35%

↓19.04%

Direct

wizzair.com

739.94K

50.26%371.9K

49.74%368.04K

↓19.62%

↑25.72%

Direct

secretflights.co.il

731.97K

13.86%101.46K

86.14%630.51K

↓9.99%

↓5.13%

Direct

passportnews.co.il

630.57K

8.51%53.65K

91.49%576.92K

↓9.24%

↑11.89%

Direct

lametayel.co.il

604.66K

33.7%203.78K

66.3%400.88K

↓19.31%

↓35.01%

Search

flightradar24.com

562.59K

35.58%200.14K

64.42%362.44K

↑37.23%

↑92.34%

Direct

isrotel.co.il

551.76K

22.84%126.02K

77.16%425.74K

↓15.27%

↑2.53%

Direct

getyourguide.com

538.49K

34.26%184.48K

65.74%354K

↓9.72%

↑11.49%

Direct

issta.co.il

528.56K

28.06%148.3K

71.94%380.27K

↓30.05%

↓13.29%

Direct

agoda.com

510.59K

41.28%210.75K

58.72%299.84K

↑18.65%

↑5.34%

Direct

tripadvisor.com

496.02K

39.35%195.18K

60.65%300.84K

↓20.23%

↓11.83%

Direct

passportcard.co.il

468.65K

30.04%140.8K

69.96%327.85K

↑10.76%

↑11.25%

Direct

trip.com

464.67K

52.66%244.69K

47.34%219.98K

↑4.55%

↑44.59%

Direct

simplebooking.it

427.16K

32.26%137.81K

67.74%289.35K

↓11.37%

↓5.94%

Direct

skyscanner.net

424.45K

21.91%93.01K

78.09%331.45K

↓0.05%

↓10.43%

Direct

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Key Insights on Top Travel & Tourism Websites in Israel on September 2026

As of September 2026, booking.com leads Travel & Tourism in Israel with 4.53M monthly visits. Its audience skews desktop-first (51.95% desktop / 51.95% mobile), and traffic is down month over month -9.34% and down year over year -7%. elal.com holds second with 2.24M visits and a mobile-leaning mix (42.15% desktop / 57.85% mobile), while skyscanner.co.il ranks third with 1.74M visits.

Across the leaders, ias.co.il is the most mobile-first (99.53% of visits), whereas amadeus.com is the most desktop-reliant (96.85%). Momentum favors beds24.com in the latest month (5,914.35%), while itraveljerusalem.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 16 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Israel