Top Travel & Tourism Websites in Hong Kong

Name: Top websites in Hong Kong (Travel & Tourism)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hong Kong, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

7.22M

56.7%4.09M

43.3%3.12M

↓7.17%

↑17.99%

Direct

klook.com

2.17M

45.42%986.9K

54.58%1.19M

↓8.04%

↑1.71%

Direct

agoda.com

1.46M

72.77%1.06M

27.23%398.31K

↓13.07%

↓1.09%

Direct

cathaypacific.com

1.4M

49.77%698.19K

50.23%704.52K

↑8.84%

↓11.17%

Direct

booking.com

1.06M

76.84%817.41K

23.16%246.33K

↑3.99%

↓0.2%

Direct

skyscanner.com.hk

839.4K

34.88%292.75K

65.12%546.65K

↑24.42%

↑1.65%

Direct

kkday.com

826.62K

44.73%369.74K

55.27%456.88K

↓7.02%

↓8.97%

Direct

wingontravel.com

562.14K

40.92%230.04K

59.08%332.1K

↑8.17%

↓8.5%

Direct

flyday.hk

413.15K

17.19%71.02K

82.81%342.13K

↑57.64%

↓25.71%

Direct

flightradar24.com

384.26K

33.15%127.38K

66.85%256.88K

↑13.96%

↑11.61%

Direct

hongkongdisneyland.com

345.24K

17.44%60.21K

82.56%285.02K

↑52.38%

↓24.06%

Direct

travelaroundhk.com

304.22K

0.46%1.39K

99.54%302.84K

↑452.54%

↑469.98%

Direct

flyagain.la

299.03K

5.1%15.25K

94.9%283.77K

↑90.68%

↓46.56%

Direct

americanexpress.com

294.4K

38.84%114.34K

61.16%180.06K

↓23.05%

↑2.69%

Direct

traveloka.com

286.89K

93.67%268.72K

6.33%18.16K

↑13.13%

↑239.01%

Referral

hkmiramartravel.com

284.74K

10.53%29.99K

89.47%254.75K

↑242.55%

↓39.14%

Direct

gltjp.com

282.45K

32.36%91.41K

67.64%191.04K

↑48.08%

↓27.1%

Search

discoverhongkong.com

279.12K

49.47%138.08K

50.53%141.04K

↑45.13%

↓19.67%

Search

tripadvisor.com

268.14K

46.29%124.13K

53.71%144.01K

↓8.52%

↓20.57%

Search

egltours.com

256.92K

17.02%43.72K

82.98%213.2K

↑101.94%

↓47.9%

Direct

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Key Insights on Top Travel & Tourism Websites in Hong Kong on September 2026

As of September 2026, trip.com leads Travel & Tourism in Hong Kong with 7.22M monthly visits. Its audience skews desktop-first (56.7% desktop / 56.7% mobile), and traffic is down month over month -7.17% and up year over year 17.99%. klook.com holds second with 2.17M visits and a mobile-leaning mix (45.42% desktop / 54.58% mobile), while agoda.com ranks third with 1.46M visits.

Across the leaders, hkdl.hk is the most mobile-first (99.76% of visits), whereas bring-you.info is the most desktop-reliant (100%). Momentum favors texpert.com in the latest month (547.9%), while gdtour.hk shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 69 of the top 100 sites are direct-led, 22 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hong Kong