Top Government Websites in New Zealand

Name: Top websites in New Zealand (Government)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Government Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rnz.co.nz

9.38M

28.93%2.72M

71.07%6.67M

↑20.47%

↑5.46%

Direct

ird.govt.nz

4.25M

45.15%1.92M

54.85%2.33M

↓37.53%

↓7.08%

Direct

nzta.govt.nz

3.69M

27.1%999.73K

72.9%2.69M

↑71.37%

↓3.79%

Direct

msd.govt.nz

3.51M

17.35%609.56K

82.65%2.9M

↓11.81%

↑7.33%

Direct

realme.govt.nz

2.39M

53.85%1.29M

46.15%1.1M

↑17.24%

↑4.31%

Referral

oneroof.co.nz

2.35M

30.23%711.55K

69.77%1.64M

↑34.84%

↓5.79%

Direct

at.govt.nz

1.54M

16.44%252.42K

83.56%1.28M

↑8.52%

↓17.58%

Direct

aucklandcouncil.govt.nz

1.33M

46.12%613.48K

53.88%716.79K

↓0.57%

↓6%

Direct

immigration.govt.nz

965.64K

54.69%528.08K

45.31%437.56K

↑6.06%

↓13.3%

Direct

geonet.org.nz

917.75K

17.91%164.41K

82.09%753.33K

↑334.6%

↓21.94%

Direct

metlink.org.nz

883.18K

10.24%90.4K

89.76%792.78K

↓10.28%

↓11.66%

Direct

workandincome.govt.nz

797.67K

32.61%260.16K

67.39%537.51K

↓2.08%

↓8.49%

Direct

companiesoffice.govt.nz

790.52K

73.03%577.29K

26.97%213.23K

↑16.25%

↑3.32%

Direct

paye.net.nz

769.18K

14.88%114.47K

85.12%654.71K

↑50.3%

↑57.02%

Direct

usgs.gov

723.73K

5.48%39.63K

94.52%684.1K

↑64.15%

↑109.91%

Search

kiwiblog.co.nz

638.93K

10.45%66.75K

89.55%572.18K

↑53.39%

↓49.78%

Direct

auspost.com.au

587.4K

23.04%135.35K

76.96%452.05K

↓29.93%

↑8.22%

Direct

doc.govt.nz

572.99K

38.84%222.54K

61.16%350.45K

↑5.61%

↓4.05%

Direct

maoridictionary.co.nz

541.99K

45.55%246.85K

54.45%295.13K

↑11.75%

↓18.3%

Direct

ccc.govt.nz

481.3K

32.58%156.8K

67.42%324.51K

↑11.06%

↑11.98%

Direct

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Key Insights on Top Government Websites in New Zealand on July 2026

As of July 2026, rnz.co.nz leads Government in New Zealand with 9.38M monthly visits. Its audience skews mobile-first (28.93% desktop / 28.93% mobile), and traffic is up month over month 20.47% and up year over year 5.46%. ird.govt.nz holds second with 4.25M visits and a mobile-leaning mix (45.15% desktop / 54.85% mobile), while nzta.govt.nz ranks third with 3.69M visits.

Across the leaders, ems.com.cn is the most mobile-first (99.71% of visits), whereas natlib.govt.nz is the most desktop-reliant (96.23%). Momentum favors clmnz.co.nz in the latest month (1,185.15%), while thelotter.com shows the steepest pullback.

Acquisition patterns also differ: rnz.co.nz is driven primarily by search, rnz.co.nz by direct, and rnz.co.nz by referral; overall, 77 of the top 100 sites are direct-led, 21 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Government Websites in New Zealand