Top Apparel & Fashion Websites in Slovenia

Name: Top websites in Slovenia (Apparel & Fashion)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Slovenia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.si

313.85K

40.16%126.03K

59.84%187.82K

↑53.38%

↓14.2%

Direct

aboutyou.si

254.79K

54.3%138.36K

45.7%116.43K

↑32.55%

↑1.49%

Direct

sinsay.com

192.49K

23.85%45.9K

76.15%146.59K

↓1.66%

↑8.36%

Direct

moje-lece.si

126.82K

33.62%42.64K

66.38%84.18K

↑0.69%

↑67.26%

Direct

hm.com

93.39K

55.5%51.83K

44.5%41.56K

↑3.22%

↓5.04%

Referral

zara.com

84.76K

55.65%47.17K

44.35%37.59K

↑7.28%

↓8.91%

Direct

threads.com

70.79K

74.14%52.48K

25.86%18.31K

↓19.78%

↑174.72%

Direct

asos.com

69.6K

48.46%33.73K

51.54%35.87K

↑2.07%

↓30.65%

Referral

eobutev.si

62.05K

44.77%27.78K

55.23%34.27K

↑0.3%

↓26.21%

Direct

reserved.com

57.9K

51.4%29.76K

48.6%28.14K

↓49.05%

↓14.06%

Direct

shein.com

57.12K

70.75%40.42K

29.25%16.71K

↓34.18%

↓25.1%

Direct

glami.si

51.59K

33.62%17.35K

66.38%34.25K

↑33.05%

↓28.04%

Direct

next.si

48.11K

43.93%21.13K

56.07%26.98K

↓9.85%

↑8.98%

Direct

gomez.si

36.22K

8.96%3.25K

91.04%32.97K

↑471.52%

↓30.14%

Direct

deichmann.com

34.3K

38.37%13.16K

61.63%21.14K

↓27.55%

↓1.74%

Direct

tradeinn.com

33.01K

70.91%23.41K

29.09%9.6K

↑21.53%

↓14.6%

Direct

mohito.com

32.74K

32.83%10.75K

67.17%21.99K

↑37.59%

↓25.24%

Direct

aboutyou.com

31.92K

1.62%518

98.38%31.4K

↓21.46%

↓32.89%

Direct

c-and-a.com

27.75K

45.51%12.63K

54.49%15.12K

↑17.51%

↓8.36%

Search

soliver.si

27.4K

41.49%11.37K

58.51%16.03K

↓14.43%

↓28.14%

Direct

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Key Insights on Top Apparel & Fashion Websites in Slovenia on September 2026

As of September 2026, zalando.si leads Apparel & Fashion in Slovenia with 313.85K monthly visits. Its audience skews mobile-first (40.16% desktop / 40.16% mobile), and traffic is up month over month 53.38% and down year over year -14.2%. aboutyou.si holds second with 254.79K visits and a desktop-leaning mix (54.3% desktop / 45.7% mobile), while sinsay.com ranks third with 192.49K visits.

Across the leaders, bannedretro.eu is the most mobile-first (100% of visits), whereas vinted.it is the most desktop-reliant (100%). Momentum favors giglio.com in the latest month (8,504.29%), while pullandbear.com shows the steepest pullback.

Acquisition patterns also differ: zalando.si is driven primarily by search, zalando.si by direct, and zalando.si by referral; overall, 77 of the top 100 sites are direct-led, 19 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Slovenia