Top Apparel & Fashion Websites in Romania

Name: Top websites in Romania (Apparel & Fashion)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Romania, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.ro

2.87M

32.38%929.85K

67.62%1.94M

↑34.3%

↑110.39%

Direct

shein.com

2.35M

9.48%222.77K

90.52%2.13M

↑5.94%

↑55.39%

Direct

sinsay.com

1.98M

12.16%240.16K

87.84%1.73M

↑43.13%

↓11.72%

Direct

epantofi.ro

1.87M

9.83%183.4K

90.17%1.68M

↑26.22%

↓28.59%

Direct

hm.com

1.22M

19.79%241.97K

80.21%980.93K

↑1.15%

↓7.94%

Direct

otter.ro

1.21M

8.51%103.29K

91.49%1.11M

↓22.75%

↑14.99%

Direct

zara.com

1.11M

18.44%205.45K

81.56%908.86K

↑31.4%

↓10.14%

Direct

fashiondays.ro

1.01M

20.17%203.45K

79.83%805.31K

↑1.79%

↓15.42%

Direct

aboutyou.ro

958.69K

23.24%222.83K

76.76%735.86K

↑35.56%

↓25.01%

Direct

sportisimo.ro

889.13K

10.25%91.13K

89.75%798K

↑8.14%

↓27.73%

Direct

modivo.ro

851.92K

9.28%79.09K

90.72%772.83K

↑114.12%

↓28.95%

Direct

next.ro

746.71K

6.32%47.2K

93.68%699.51K

↑1.58%

↑43.96%

Direct

threads.com

706.08K

22.62%159.73K

77.38%546.35K

↑25.57%

↑160.14%

Direct

dasha.ro

544.32K

4.82%26.26K

95.18%518.06K

↑62.72%

↓11.39%

Direct

ccc.eu

544.08K

9.38%51.01K

90.62%493.06K

↑20.73%

↓32.68%

Direct

bonprix.ro

540.66K

16.06%86.83K

83.94%453.83K

↑31.67%

↑21.61%

Direct

reserved.com

525.15K

18.66%97.98K

81.34%427.17K

↓4.63%

↓15.72%

Direct

answear.ro

465.81K

22.64%105.46K

77.36%360.35K

↓18.75%

↑11.03%

Direct

gate.shop

452.18K

5.14%23.25K

94.86%428.94K

↑136.06%

↑11.75%

Direct

dyfashion.ro

443.1K

5.23%23.19K

94.77%419.91K

↑2.52%

↓18.18%

Direct

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Key Insights on Top Apparel & Fashion Websites in Romania on September 2026

As of September 2026, vinted.ro leads Apparel & Fashion in Romania with 2.87M monthly visits. Its audience skews mobile-first (32.38% desktop / 32.38% mobile), and traffic is up month over month 34.3% and up year over year 110.39%. shein.com holds second with 2.35M visits and a mobile-leaning mix (9.48% desktop / 90.52% mobile), while sinsay.com ranks third with 1.98M visits.

Across the leaders, drwear.eu is the most mobile-first (99.38% of visits), whereas breuninger.com is the most desktop-reliant (32.81%). Momentum favors markoali.store in the latest month (76,407.79%), while michaelkors.eu shows the steepest pullback.

Acquisition patterns also differ: vinted.ro is driven primarily by search, vinted.ro by direct, and vinted.ro by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Romania