Top Apparel & Fashion Websites in Ireland

Name: Top websites in Ireland (Apparel & Fashion)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ireland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

next.ie

1.51M

20.02%301.44K

79.98%1.2M

↑0.29%

↑11.78%

Direct

dunnesstores.com

1.24M

13.2%163.85K

86.8%1.08M

↑9.04%

↑11.22%

Direct

marksandspencer.com

859.36K

17.04%146.44K

82.96%712.92K

↑38.46%

↑21.58%

Direct

primark.com

855.41K

9.24%79.04K

90.76%776.37K

↑8.81%

↓7.45%

Direct

shein.com

712.67K

29.74%211.93K

70.26%500.74K

↑73.95%

↑15.66%

Direct

zara.com

622.29K

36.06%224.38K

63.94%397.91K

↑55.44%

↑8.86%

Direct

asos.com

602.72K

28.33%170.77K

71.67%431.95K

↑17.93%

↓7.77%

Direct

zalando.ie

558.79K

33.24%185.74K

66.76%373.05K

↓13.69%

↑29.96%

Direct

threads.com

525.41K

35%183.92K

65%341.49K

↑3.25%

↑233.56%

Direct

brownthomas.com

519.52K

17.49%90.87K

82.51%428.64K

↑43.7%

↓2.56%

Direct

jdsports.ie

486.25K

21.92%106.59K

78.08%379.65K

↓33.86%

↑1.12%

Direct

hm.com

482.5K

30.14%145.43K

69.86%337.07K

↓25.89%

↓12.77%

Direct

next.co.uk

454.67K

7.02%31.9K

92.98%422.77K

↑119.17%

↑0.4%

Direct

adidas.ie

417.14K

20.89%87.14K

79.11%330K

↑1.67%

↑17.39%

Direct

mandmdirect.ie

335.01K

26.75%89.6K

73.25%245.4K

↓21.63%

↓5.9%

Direct

uniqlo.com

303.87K

16.98%51.58K

83.02%252.29K

↑39.89%

↑8.54%

Direct

arnotts.ie

301.55K

18.75%56.54K

81.25%245.01K

↓2.96%

↓14.35%

Direct

cos.com

263.33K

6.98%18.37K

93.02%244.96K

↓0.14%

↑0.45%

Direct

massimodutti.com

253.72K

12.7%32.23K

87.3%221.49K

↑283.56%

↓5.72%

Referral

schuh.ie

252.03K

16.49%41.57K

83.51%210.46K

↓17.21%

↑13.38%

Direct

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Key Insights on Top Apparel & Fashion Websites in Ireland on September 2026

As of September 2026, next.ie leads Apparel & Fashion in Ireland with 1.51M monthly visits. Its audience skews mobile-first (20.02% desktop / 20.02% mobile), and traffic is up month over month 0.29% and up year over year 11.78%. dunnesstores.com holds second with 1.24M visits and a mobile-leaning mix (13.2% desktop / 86.8% mobile), while marksandspencer.com ranks third with 859.36K visits.

Across the leaders, autry-usa.com is the most mobile-first (100% of visits), whereas urbanoutfitters.com is the most desktop-reliant (55.2%). Momentum favors autry-usa.com in the latest month (18,871.01%), while tommy.com shows the steepest pullback.

Acquisition patterns also differ: next.ie is driven primarily by search, next.ie by direct, and next.ie by referral; overall, 94 of the top 100 sites are direct-led, 1 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ireland