Top Apparel & Fashion Websites in Croatia

Name: Top websites in Croatia (Apparel & Fashion)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Croatia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.hr

1.04M

15.04%156.06K

84.96%881.4K

↑43.39%

↑6.06%

Direct

aboutyou.hr

843.22K

18.74%158.04K

81.26%685.18K

↑42.34%

↑6.68%

Direct

sportvision.hr

422.83K

13.2%55.8K

86.8%367.02K

↑7.26%

↓15.23%

Direct

zara.com

391.19K

24.13%94.4K

75.87%296.79K

↑31.96%

↓16.02%

Direct

ecipele.hr

359.4K

11.72%42.11K

88.28%317.29K

↑23.51%

↓28.19%

Direct

sinsay.com

339.69K

19.53%66.35K

80.47%273.34K

↓0.48%

↓17.34%

Direct

hm.com

300.16K

15.98%47.97K

84.02%252.19K

↑30.22%

↓8.69%

Direct

aboutyou.com

299.55K

0.19%561

99.81%298.99K

↑4.25%

↓17.83%

Direct

shein.com

275.21K

18.25%50.23K

81.75%224.98K

↓17.19%

↑30.28%

Direct

reserved.com

247.17K

21.86%54.02K

78.14%193.14K

↓16.4%

↓17.57%

Direct

answear.hr

242.36K

18.88%45.76K

81.12%196.59K

↓1.07%

↑26.27%

Direct

threads.com

220.97K

23.84%52.68K

76.16%168.28K

↓5.2%

↑274.44%

Direct

ddgfashion.rs

213.64K

0.1%209

99.9%213.44K

↓11.69%

↑132,296.77%

Direct

nextdirect.com

163.81K

12.44%20.38K

87.56%143.43K

↑20.75%

↑26.39%

Direct

mass-shoes.com

161.71K

9.13%14.76K

90.87%146.95K

↓12.47%

↓10.78%

Direct

spartoo.com.hr

149.82K

13.1%19.63K

86.9%130.2K

↑8.32%

↓17.1%

Direct

deichmann.com

135.02K

13.09%17.67K

86.91%117.35K

↓8.63%

↓15.7%

Direct

mango.com

124.62K

26.42%32.93K

73.58%91.69K

↓25.5%

↓24.32%

Direct

asos.com

124.41K

22.64%28.17K

77.36%96.25K

↑83.72%

↓28.7%

Direct

gate.shop

123.94K

3.76%4.66K

96.24%119.29K

↑67.45%

↑12.21%

Direct

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Key Insights on Top Apparel & Fashion Websites in Croatia on September 2026

As of September 2026, zalando.hr leads Apparel & Fashion in Croatia with 1.04M monthly visits. Its audience skews mobile-first (15.04% desktop / 15.04% mobile), and traffic is up month over month 43.39% and up year over year 6.06%. aboutyou.hr holds second with 843.22K visits and a mobile-leaning mix (18.74% desktop / 81.26% mobile), while sportvision.hr ranks third with 422.83K visits.

Across the leaders, arlettie.com is the most mobile-first (100% of visits), whereas tradeinn.com is the most desktop-reliant (37.31%). Momentum favors filson.eu in the latest month (31,807.6%), while cropp.com shows the steepest pullback.

Acquisition patterns also differ: zalando.hr is driven primarily by search, zalando.hr by direct, and zalando.hr by referral; overall, 89 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Croatia