Top Beauty & Cosmetics Websites in Vietnam

Name: Top websites in Vietnam (Beauty & Cosmetics)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Vietnam, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

126.1K

20.01%25.24K

79.99%100.86K

↑9.31%

↓21.66%

Direct

oliveyoung.com

91.61K

11.05%10.12K

88.95%81.48K

↑294%

↑1.1%

Direct

abbeautyworld.com

65.13K

0.97%632

99.03%64.5K

↑1,224.05%

↓50.9%

Direct

ongtrum.pro

38.76K

64.22%24.89K

35.78%13.87K

↓15.3%

↓40.01%

Direct

sebamed.com.vn

36.94K

1.27%468

98.73%36.47K

↑6,403.52%

↑415.96%

Search

tresie.nl

34.73K

23.76%8.25K

76.24%26.48K

0%

Direct

yumei-anime.com

33.95K

22.53%7.65K

77.47%26.3K

↑268.25%

↓17.54%

Direct

lanperfume.com

31.1K

7.95%2.47K

92.05%28.63K

↑1,509.83%

↑87.57%

Search

sephora.com

28.57K

55.93%15.98K

44.07%12.59K

↑43.65%

↓9.43%

Search

kallos.co

22.35K

30.01%6.71K

69.99%15.64K

↑80.06%

↓29.77%

Search

myphamtocnhapkhau.com

22.02K

9.17%2.02K

90.83%20K

↑203.11%

↓10.11%

Direct

mariejapan.vn

20.87K

3.34%697

96.66%20.17K

↑1,620.45%

↓57.58%

Direct

thegioisonmoi.com

19.68K

58.29%11.47K

41.71%8.21K

↓28.64%

↑7.45%

Search

flowerknows.co

18.73K

12.4%2.32K

87.6%16.4K

↑204.57%

↑8.93%

Search

checkfresh.com

18.69K

15.15%2.83K

84.85%15.86K

↓42.46%

↓2.21%

Direct

n2clinic.vn

16.1K

0.32%51

99.68%16.05K

↑29,712.96%

↑190.53%

Search

skincarisma.com

15.98K

2.83%452

97.17%15.53K

↑268.43%

↑577.92%

Direct

lancome-usa.com

15.53K

1.92%298

98.08%15.23K

↑5,310.45%

↓40.59%

Direct

yesstyle.com

15.02K

20.59%3.09K

79.41%11.93K

↑3.2%

↓60.58%

Direct

lipstick.vn

14.99K

42.1%6.31K

57.9%8.68K

↓11.07%

↓45.06%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Vietnam on September 2026

As of September 2026, fragrantica.com leads Beauty & Cosmetics in Vietnam with 126.1K monthly visits. Its audience skews mobile-first (20.01% desktop / 20.01% mobile), and traffic is up month over month 9.31% and down year over year -21.66%. oliveyoung.com holds second with 91.61K visits and a mobile-leaning mix (11.05% desktop / 88.95% mobile), while abbeautyworld.com ranks third with 65.13K visits.

Across the leaders, diouda.fr is the most mobile-first (100% of visits), whereas xxivstore.com is the most desktop-reliant (100%). Momentum favors echomedi.com in the latest month (43,293.75%), while maccosmetics.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 54 of the top 100 sites are direct-led, 41 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Vietnam