Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrances.com.ng

317.95K

2.08%6.62K

97.92%311.33K

↑14.48%

↑95.97%

Direct

yesstyle.com

107.7K

91.39%98.42K

8.61%9.28K

↑12.29%

↑325.41%

Referral

fragrantica.com

78.75K

9.86%7.76K

90.14%70.99K

↑21.44%

↑19.73%

Search

nivea.com.ng

61.22K

2.99%1.83K

97.01%59.39K

↓41.11%

↓49.07%

Direct

dreamfaceapp.com

34.56K

20.46%7.07K

79.54%27.49K

↓22.34%

↑162.48%

Direct

boots.com

30.44K

11.92%3.63K

88.08%26.81K

↑115.45%

↑38.74%

Direct

beautybydaz.com

25.58K

18.73%4.79K

81.27%20.79K

↓27.06%

↑9.93%

Direct

essenza.ng

23.62K

13.69%3.23K

86.31%20.39K

↑29.49%

↓29.21%

Search

cultbeauty.co.uk

21.55K

1.21%261

98.79%21.29K

↑27.94%

↑75.99%

Direct

nectarbeautyhub.com

21.05K

22.63%4.76K

77.37%16.29K

↓16.6%

↑78.83%

Search

essentialshub.com

20.06K

4.71%944

95.29%19.11K

↑944.14%

↑113.08%

Direct

basedbodyworks.com

18.59K

-

100%18.59K

↑135.47%

↑7,152.05%

Direct

orangex.com

18.44K

100%18.44K

-

↓14.26%

↑569.83%

Direct

rhemabeautyshop.com

13.96K

15.51%2.17K

84.49%11.8K

↑65.34%

↓30.92%

Search

shopstation.ng

13.48K

12.47%1.68K

87.53%11.8K

↑4,153.31%

↑96.6%

Direct

teelonis.com

13.32K

0.17%22

99.83%13.3K

↑170.65%

↑215.15%

Direct

peronabeauty.com

12.74K

26.97%3.44K

73.03%9.3K

↓29.24%

↑32.4%

Search

korahq.com

12.63K

46.11%5.83K

53.89%6.81K

↓40.51%

↑2.75%

Direct

cocci.com.ng

11.94K

9.26%1.11K

90.74%10.83K

↑299.03%

↓54.75%

Search

tosnigeria.com

11.86K

9.89%1.17K

90.11%10.68K

↑2.95%

↑47.73%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on September 2026

As of September 2026, fragrances.com.ng leads Beauty & Cosmetics in Nigeria with 317.95K monthly visits. Its audience skews mobile-first (2.08% desktop / 2.08% mobile), and traffic is up month over month 14.48% and up year over year 95.97%. yesstyle.com holds second with 107.7K visits and a desktop-leaning mix (91.39% desktop / 8.61% mobile), while fragrantica.com ranks third with 78.75K visits.

Across the leaders, basedbodyworks.com is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors auntjackiescurlsandcoils.com in the latest month (184,450%), while oriflame.com shows the steepest pullback.

Acquisition patterns also differ: fragrances.com.ng is driven primarily by search, fragrances.com.ng by direct, and fragrances.com.ng by referral; overall, 58 of the top 100 sites are direct-led, 38 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria