Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boticario.com.br

9.02M

7.99%720.48K

92.01%8.3M

↑9.74%

↓18.03%

Direct

fragrantica.com.br

4.55M

22.51%1.02M

77.49%3.52M

↓11.89%

↑46.33%

Direct

natura.com.br

2.81M

24.67%693.39K

75.33%2.12M

↓3.29%

↓50.55%

Direct

eudora.com.br

2.02M

9.34%188.4K

90.66%1.83M

↓36.2%

↓32.2%

Direct

wepink.com.br

1.47M

26.16%385.48K

73.84%1.09M

↑62.75%

↑23.24%

Direct

epocacosmeticos.com.br

1.46M

24.79%361.67K

75.21%1.1M

↑7.38%

↓17.75%

Direct

avon.com.br

1.26M

8.46%106.17K

91.54%1.15M

↓19.89%

↓8.02%

Direct

belezanaweb.com.br

1.25M

34.94%435.71K

65.06%811.4K

↑5.67%

↓32.98%

Direct

natura.com

1.04M

7.78%80.72K

92.22%957.48K

↓5%

↑152.34%

Direct

sephora.com.br

974.79K

46.24%450.77K

53.76%524.02K

↓12.36%

↓5.32%

Direct

principiaskin.com

873.92K

14.28%124.82K

85.72%749.1K

↓27.19%

↑31.61%

Direct

dreamfaceapp.com

685.32K

92.38%633.1K

7.62%52.22K

↑13.88%

↑38.6%

Direct

creamy.com.br

662.3K

10.35%68.53K

89.65%593.76K

↑57.13%

↓11.18%

Direct

fragrantica.com

661.2K

18.47%122.1K

81.53%539.11K

↑20.13%

↑38.19%

Direct

trinks.com

555.26K

34.37%190.84K

65.63%364.42K

↓20.42%

↑13.52%

Direct

rituaria.com.br

505.16K

6.58%33.24K

93.42%471.92K

↑17.19%

↑1,362.42%

Direct

hidrabene.com.br

503.53K

5.4%27.2K

94.6%476.34K

↑233.64%

↑270.55%

Direct

salonline.com.br

489.3K

11.24%55.02K

88.76%434.28K

↑7.9%

↓48.54%

Direct

intheboxperfumes.com.br

475.11K

33.19%157.7K

66.81%317.41K

↓30.39%

↑10.35%

Direct

thekingofparfums.com.br

440.02K

40.32%177.44K

59.68%262.58K

↑21.13%

↑54.13%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on September 2026

As of September 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 9.02M monthly visits. Its audience skews mobile-first (7.99% desktop / 7.99% mobile), and traffic is up month over month 9.74% and down year over year -18.03%. fragrantica.com.br holds second with 4.55M visits and a mobile-leaning mix (22.51% desktop / 77.49% mobile), while natura.com.br ranks third with 2.81M visits.

Across the leaders, buseterim.com.tr is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors buseterim.com.tr in the latest month (126,851.56%), while loreal-paris.com.br shows the steepest pullback.

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 87 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil