Top Finance Websites in Kenya

Name: Top websites in Kenya (Finance)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in Kenya, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

yahoo.com

8.1M

98.45%7.98M

1.55%125.82K

↑266.8%

↑33.31%

Direct

kra.go.ke

7.45M

97.9%7.29M

2.1%156.19K

↑208.13%

↑68.13%

Direct

whitebit.com

5.87M

99.78%5.86M

0.22%13.17K

↑241.16%

↑458.33%

Direct

hef.co.ke

4.65M

79.58%3.7M

20.42%950.28K

↑44.92%

↓36.93%

Direct

deriv.com

4.32M

88.46%3.83M

11.54%499.1K

↑144.53%

↑13.58%

Direct

forexfactory.com

2.14M

97.11%2.07M

2.89%61.66K

↑163.11%

↑39.07%

Direct

safaricom.co.ke

2.08M

81.36%1.69M

18.64%387.55K

↑124.06%

↑1.17%

Direct

paypal.com

1.49M

82.43%1.23M

17.57%261.4K

↑94.93%

↓71.99%

Direct

stripe.com

1.13M

94.09%1.06M

5.91%66.86K

↑167.16%

↑92.2%

Referral

binance.com

1.04M

94.75%983.11K

5.25%54.43K

↑139.42%

↓15.5%

Direct

oraclecloud.com

871.4K

97.08%845.94K

2.92%25.46K

↑226.17%

↑21.19%

Direct

kcbgroup.com

791.94K

93.38%739.49K

6.62%52.44K

↑146.64%

↑32.13%

Direct

equitygroupholdings.com

745.69K

93.36%696.21K

6.64%49.48K

↑159.02%

↑51.82%

Direct

fundednext.com

614.82K

89.26%548.78K

10.74%66.05K

↑213.58%

↑14.52%

Direct

barchart.com

594.19K

94.05%558.82K

5.95%35.37K

↑1,173.76%

↑137.43%

Direct

investing.com

591.05K

91.55%541.08K

8.45%49.97K

↑139.4%

↑222.74%

Direct

fpmarkets.com

590.35K

99.85%589.46K

0.15%892

↑314.91%

↑424.79%

Direct

helb.co.ke

557.63K

90.03%502.03K

9.97%55.6K

↑95.95%

↓45.75%

Direct

co-opbank.co.ke

506.56K

92.18%466.97K

7.82%39.59K

↑188.28%

↑30.1%

Direct

paystack.com

486.77K

88.63%431.42K

11.37%55.36K

↑136.78%

↑194.04%

Direct

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Key Insights on Top Finance Websites in Kenya on September 2026

As of September 2026, yahoo.com leads Finance in Kenya with 8.1M monthly visits. Its audience skews desktop-first (98.45% desktop / 98.45% mobile), and traffic is up month over month 266.8% and up year over year 33.31%. kra.go.ke holds second with 7.45M visits and a desktop-leaning mix (97.9% desktop / 2.1% mobile), while whitebit.com ranks third with 5.87M visits.

Across the leaders, dlocal.com is the most mobile-first (63.6% of visits), whereas coinw.com is the most desktop-reliant (100%). Momentum favors credit-agricole.fr in the latest month (107,450.96%), while okx.com shows the steepest pullback.

Acquisition patterns also differ: yahoo.com is driven primarily by search, yahoo.com by direct, and yahoo.com by referral; overall, 93 of the top 100 sites are direct-led, 4 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in Kenya