Top Banking Websites in Uruguay

Name: Top websites in Uruguay (Banking)
Creator: Semrush
License: https://smrs.toolshope.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Uruguay, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

brou.com.uy

1.33M

91.69%1.22M

8.31%110.38K

↓25.11%

↓22.11%

Direct

itau.com.uy

651.66K

90.21%587.87K

9.79%63.79K

↓15.49%

↓15.53%

Direct

itaulink.com.uy

546.05K

88.75%484.6K

11.25%61.44K

↓17.41%

↓14.3%

Referral

santander.com.uy

408.66K

90.33%369.15K

9.67%39.51K

↓10.23%

↓24.35%

Direct

labanca.com.uy

316.84K

59.34%188.03K

40.66%128.81K

↓10.01%

↓22.51%

Direct

bbva.com.uy

259.48K

83.21%215.9K

16.79%43.58K

↓15.62%

↓14.31%

Direct

scotiabank.com.uy

197.73K

81.92%161.98K

18.08%35.76K

↓23.73%

↓15.98%

Direct

lbank.com

134.36K

100%134.36K

-

↑28.4%

↑303.03%

Direct

bcu.gub.uy

92.46K

84.28%77.93K

15.72%14.53K

↓1.42%

↓5.03%

Direct

e-sistarbanc.com.uy

91.65K

33.17%30.4K

66.83%61.25K

↓13.83%

↓10.98%

Direct

prexcard.com

89.18K

54.9%48.96K

45.1%40.22K

↓14.19%

↓34.5%

Direct

midinero.com.uy

67.62K

53.96%36.49K

46.04%31.13K

↑25.71%

↓0.26%

Direct

itaulinkempresa.com.uy

65.03K

100%65.03K

-

↑16.85%

↑14.76%

Referral

ambito.com

64.82K

28.06%18.19K

71.94%46.63K

↓41.31%

↓47.53%

Direct

wise.com

58.23K

67.13%39.09K

32.87%19.14K

↑13.56%

↓48.24%

Direct

bhu.com.uy

53.04K

77.71%41.21K

22.29%11.82K

↑161.88%

↓19.18%

Direct

cronista.com

48.13K

31.12%14.98K

68.88%33.15K

↓41.93%

↓44.85%

Direct

itauvolar.com.uy

43.08K

99.25%42.75K

0.75%325

↓37.11%

↓28.05%

Referral

fiservapp.com

37.03K

85.86%31.8K

14.14%5.24K

↑10.05%

↑8.79%

Referral

telepeaje.com.uy

32.58K

56.75%18.49K

43.25%14.09K

↑3.93%

↓37.79%

Direct

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Key Insights on Top Banking Websites in Uruguay on September 2026

As of September 2026, brou.com.uy leads Banking in Uruguay with 1.33M monthly visits. Its audience skews desktop-first (91.69% desktop / 91.69% mobile), and traffic is down month over month -25.11% and down year over year -22.11%. itau.com.uy holds second with 651.66K visits and a desktop-leaning mix (90.21% desktop / 9.79% mobile), while itaulink.com.uy ranks third with 546.05K visits.

Across the leaders, cuponstar.com is the most mobile-first (96.54% of visits), whereas lbank.com is the most desktop-reliant (100%). Momentum favors gdt.gov.vn in the latest month (7,273.17%), while tuprestamo.com.uy shows the steepest pullback.

Acquisition patterns also differ: brou.com.uy is driven primarily by search, brou.com.uy by direct, and brou.com.uy by referral; overall, 80 of the top 100 sites are direct-led, 9 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Uruguay